Fractional Head of Amazon

Senior Amazon leadership, for a fraction of the cost of a hire.

I step in as the commercial owner of your Amazon channel — setting strategy, directing your agency, and giving your team a clear plan to grow.

Hannah Hughes
8+years on Amazon
100%client renewal rate
Co-FounderWomen in Amazon Business

Amazon has outgrown a part-time owner.

It's strategically important, but it's split across your team, your agency and whoever has time — with nobody joining it up. That's the gap I fill.

I've worked client-side, agency-side and inside Amazon ad-tech — Molzi, Perpetua, Flywheel, Etopia — which is where most of this judgment comes from.

Strategy

A clear commercial plan for Amazon, agreed with leadership and reviewed every quarter.

Accountability

Your agency held to that plan — budget, priorities and performance reviewed monthly.

Capability

Your internal team coached and developed, so the plan doesn't depend on me alone.

How it works

One senior person, embedded in your business.

Not a retainer with vague hours. A fortnightly leadership meeting, a monthly agency review, and a quarterly strategy reset — plus an honest, senior read on what's actually holding growth back.

Ongoing partnership
  • Commercial strategy & roadmap
  • Leadership & board reporting
  • Agency partnership & accountability
  • Team mentoring & development
Get in touch

Prefer something with a fixed scope and no ongoing commitment? I also take on defined strategic projects — get in touch to talk it through.

Every engagement starts with a conversation.

Tell me where Amazon sits in your business today, and I'll come back with how I can help.

Email hannah@hannahhughes.io